It’s 2020 - a new decade and SEO has been evolving faster than ever. In this market knowing what the latest SEO trends will help you to stay ahead of the pack.
Why should you or your business know about the latest SEO trends or strategy?
The answer is very simple. Understanding the latest SEO strategy will help you be prepared to compete with your competitors.
Imagine this, you are a car rental company and one fine day you see that your competition is coming up in Google search for
How to use a car for rent?
In a featured snippet that too!
Wouldn’t they gain a lot more traffic than normal and easily get more leads than you?
We all know that Google constantly updates their algorithms and you can even find them in Google SearchLiaison. They have been pushing out broad core updates a lot faster than normal.
You’ll see that there was a broad core update in Nov 2019 and one more in Jan 2020. That’s 2 main algorithm changes in the last 3 months. If we go back a couple of years, you can see that there used to be a core update very rarely and it used to be almost like once in 2 years.
And every broad core update brings in loads and loads of search ranking changes. There are websites which gain a lot of new positions and there are a lot of websites which end up losing a lot more search traction.
This is just one reason why a business owner has to be aware of what’s changing in the SEO industry and what to expect.
The key point to note though is that Google strives to give its users the best search experience, i.e., give content that matches what they intended to understand more of. And hence, it is the responsibility of sorts for every website owner to deliver content that clearly is understood by Google about what needs it is satisfying.
Here in this article, we would love to share with everyone on what we think are going to be the key 2020 SEO tips, features & updates that will benefit your website.
Table of Contents
1. FEATURED SNIPPET - At the top of the list!
In 2019, almost everyone was competing for the Featured Snippet or Zeroth result or the first box of information right after your search box. Getting above the fold in Search Engine Results Page (SERP) needs a lot of SEO effort. Google considers many key and obvious factors to rank your website content above the fold.
Here are a few simple tips to grab the ‘position 0’
- Curate contents based on user queries based on People Also Ask for tab
- Know the questions that your readers are asking for and try to understand their intent behind it
For example, if someone searches how to write a blog, the intent of the user is clearly to learn to write a blog and to know the different kind of efforts the task would require. So in order to rank for such a query, what you would ideally need to write about is on what are the key steps a person should follow to write a well-written blog.
- Create high-quality content which can be used by the searcher right away
- Optimise your content with the right SEO keywords. Ensure to use the primary keyword in your blog title and secondary keywords in your blog meta description
- Keep in mind to make things easy and simple to comprehend
2. FACTOR IN BERT UPDATE
BERT Update was released in October 2019 to improve the Search Engine results provided to the users. BERT algorithm deeply understands the contextual meaning of the user queries. Simply put, you can start searching for questions and Google will look for content which will answer those questions.
Earlier, Google search results used to focus on showing search results which had websites with good authority using the keywords you had searched for and didn’t really look for the logic in your search query. But now with BERT, Google serves up search results that are highly relevant and content which actually gives answers specific to the question. This is just one of the many things BERT is impacting on.
Now here’s the question on every business owner’s mind.
What should I do to my website content to make it BERT friendly or optimise for it?
Well, you need not really optimise your content in many different ways for the BERT update.
But, yes, you need to look at making your content more comprehensible. In simple words, your content should be as if it is a conversation between two people. It has to answer specific to the intent or help answer specific questions of people. For example, if your content is regarding blog writing, then the optimisation that you need to would be as below
- List common problems of bloggers
- Explain key pointers about blog writing
BERT update is about the changes in Google’s Natural Language processing. It’s not about optimizing for BERT, it’s about optimizing your content for the users.
Before BERT update Google used to match the words in the queries and they provide the results based on that. Before the BERT update many users were not able to get the results that they were searching for.
Now Google more accurately provides the search results by understanding the context of search queries deeply.How to Optimize for Google’s BERT update?
When it comes to Google BERT update you don’t have to focus much on various factors. Quality content is the major factor that will be looked upon for ranking. BERT update understands the user query in a better way and displays the best content which answers the users query in the results page.
So ultimately you don’t have to do anything to optimize for BERT. A quality content remains always at the top to give the audience exactly what they need.
3. CONTENT IS THE ESSENCE OF YOUR WEBSITE
Right Strategy + Consistent quality content gains you more conversion and leads.
Content will remain the King forever in spite of the updates released by Google. Content Marketing is important since it is the main factor which keeps your audience engaged.
Content in your website should be useful for your audience to gain their trust and reputation for your website. Great Content helps to generate more traffic and visibility for your website.
4. VIDEOS FOR BETTER CONVERSION
A video content allows the user to stay more engaged and spend more time on your website. Nowadays, videos are preferred by most of the audience rather than reading content.
Video Marketing gains more visibility and is as important as content. When it comes to video marketing, shorter content is prefered by your audience.
5. IMPROVE YOUR CLICK-THROUGH-RATE
Adding Call-To-Action to your website will improve your CTR. Add your CTA’s wisely by analyzing which section of your web page will gain more attention. Make sure your CTA is relevant to the previous context, so that it gets enough response from the user.
And also in email marketing, including CTA to bring in more subscribers and potential customers. CTA’s are found to insist the users to click and make them interested in your website.
Create your Call-To-Action button in such a way that it’s compelling for the users to click them. Make your CTA clickable and more attractive by using bright colors so that the users can find them easily.
Need more Conversion for your Business? Contact Us Today! We’ll help you Convert your Click-Through To Conversion!!!
6. BACKLINKS STILL WORKS
Backlinks and Link Building is found to be an important factor for your website to be authoritative. The more backlinks that your website has, the more trust and authority is gained.
Make sure you gain quality backlinks since a quality backlinks improves the trust whereas spammy backlinks might make your website look spammy to your audience.
When your website is having more quality backlink, it improves the ranking of your website. Quality of your linking page is important to maintain the credibility of your website.
7. ENGAGING YOUR AUDIENCE
If your audience is searching for issues, provide a quick guide or answer their query so that they will return to your blog easily. Conversion is all about making your visitors to customers.
When you have fulfilled all the aspects that both Google and users need, then repeat your process of taking care of technical factors of your website. A good social presence is the best way to build trust and retain your audience.
8. IMPROVE YOUR DOMAIN AUTHORITY
Domain authority is one of the important Google ranking factors developed by Moz. If the domain authority of your website is high, then the ranking also becomes higher.
Domain authority depends on various factors and one such essential element is backlinks. When your Domain authority score is high, then your SERP ranking improves with more traffic for your website.
9. INFLUENCERS WILL CREATE A MAJOR IMPACT
In 2020, Social Media Influencers will play a major role in creating Brand awareness and also will help in improving the visibility of your website. Conversion rate and your social share will improve if you have influencers endorsed for your brand.
Famous Brands saw a massive amount of sale after endorsing influencers for promoting their Brand. Recommendations from users also worked like a charm when it comes to sales.
A perfect influencer should engage your audience and also improve the conversion rate. Promote your products with the help of your influencers by conducting contests and giveaways to increase your traffic drastically.
10. MOBILE-INDEXING & LOADING SPEED
Since the number of mobile-search is increasing day-by-day, optimizing your website and making it mobile-friendly is essential. Most people are purchasing through mobile phones these days.
Loading speed is nothing but the amount of time taken for a website to load. In order to reduce the bounce rate, reduce the page loading time to retain your audience.
Is your Website SEO-Friendly with all the above aspects? Get a Free Website Audit by Reaching Us!
Keep in track of the latest SEO updates to improve your website performance. SEO trends of 2020 have few new updates but rest all factors like providing quality content and gaining backlinks still remain the same. When it comes to technical aspects, making it mobile-friendly and improving the page speed is important.