Owning a website alone is insufficient these days. One must learn to pull enough people traffic into their field of services or products.
And that is not all, they should find your website content easy to comprehend and useful for themselves.
The more time they spend on your website, the more would their trust in your brand increase. Trust is the main factor that can help you get results.
You have to get in front of new users regularly. This is the only way for growth in a website first/oriented business.
To reach this growth phase, first, we have to overcome many problems.
Before we get to the common problems which websites face, let's go over the methodology of solving problems.
Fishbone diagram methodology
This is one of the most simple and obvious ways to identify the main explanation of a problem.
In this method, the problem is put at the rightmost end and causes extending to the left as fish bones. The ribs branch off as the main section of the problem and sub-branches show the essential root-level causes of it.
After you have determined the root cause, start planning your solution. In case there are multiple causes, then prioritisation should be done. You can do it on the base of the level of importance of each situation.
Once identified focus on these.
An easy way would be asking the two questions below:
- V - Very Likely
- S - Somewhat Likely
- N - Not Likely
How likely is this the main reason?
- V - Very Easy
- S - Somewhat Easy
- N - Not Easy
How easily can it be fixed?
Put the answers of the two questions together. Work on the Causes that have a result of VV, VS, and SV.
This way you will have things up and running pretty fast.
There are many other ways/methods to identify and solve problems. We are comfortable with the fishbone methodology.
Let's get to the main problems a website faces in its journey towards fabulous traffic.
Most common problem 1: No visitors to the website!
- Robots.txt might be blocking Googlebot and other search engine bots as well
- No index condition might have been set
- Site is not submitted in Google Search Console
- The website is made for people who are very few and rare
- The content is a complete copy of another website
- Some malpractice has been used on a website
Solution: Though the problem is severe there are few quick fixes possible.
These fixes can be quickly checked by a website developer and sorted in a couple of hours.
Most common problem 2: Very high bounce rate of over 80%
- User experience
- Mobile friendly design
Solution: There are two main things here to be considered
Unless your website has good content, displayed in a way that is intuitive and easy to comprehend, people will move away.
Likewise, if your website takes a lot of time to load in a mobile device and is not interactive on it, no one would stick around.
On average, around 65% of traffic to any website is from a mobile device.
Most common problem 3: Sudden drop in website traffic
Solution: Some of your most high worth supporting websites might have removed their content related to you.
Or there could have been a new algorithmic update to Google search & crawling.
The other most common reason for this can also be increased efforts from your competition.
Most common problem 4: People seem to be spending time on the website but not converting
Solution: This is highly specific to the situation of the website.
But the usual culprits are the steps leading to the conversion.
There might be small bugs which are preventing your users in giving their details or buying your products/services. Recheck and test the entire conversion cycle.
Facing any other problem with your website? Comment them below.